Around 14 firefighters and officers were called to a fire in flat on Sawley Road, Shepherds Bush this afternoon.
Part of a five roomed flat was damaged in the fire and sadly a man was pronounced dead at the scene by London Ambulance Service.
2 fire engines from Hammersmith fire station attended the incident.
The Brigade was called at 1327 and the fire was under control at 1431.
The cause of the fire is under investigation.