Four fire engines and around 25 firefighters were called to a fire at a shopping centre on Shepherds Bush Green.
The shop was fitted with a sprinkler system and sprinklers operated and helped control the fire until firefighters arrived at the scene. Only a small part of the shop was damaged by fire. No injuries are reported.
Security guards at the shopping centre raised the alarm when they heard a smoke detector sounding in one of the shops.
Station Officer Gavin Jones was at the scene, he said: “Crews wearing breathing apparatus worked very hard and quickly to extinguish the fire.
“This fire highlights the clear benefits of sprinklers to businesses and we would urge all companies and business owners to install them.
“Thanks to the sprinkler activating it helped control the fire spread and limited fire damage."
The Brigade was called at 0246 and the fire was under control by 0346. Fire crews from Hammersmith, Kensington and North Kensington fire stations attended the scene.
The cause of the fire is due to the failure of a capacitor within a fridge compressor compartment.