Eight fire engines and around sixty firefighters were called to a fire at a block of flats on Pembroke Road in Ruislip, prompting a smoking safety warning.
Part of a balcony at a seventh floor flat was destroyed by fire. No injuries are reported.
The Brigade's Control Officers were able to use 999Eye to live stream the fire from a smart phone to screens in the Control Office allowing for greater visibility of the fire.
When a 999 call is received by the Brigade, the caller may be asked if they would like to provide a live video stream of the scene using their smartphone. The Control Officer will send a text message with a secure, one-time-use link that opens a live stream direct from the phone to the Control room. 999Eye provides better situational awareness and allows us to offer the best advice based on live footage.
The fire is believed to have been caused by the unsafe disposal of smoking materials.
A London Fire Brigade spokesperson said: “Fires caused by smoking materials including cigarettes, roll-ups, cigars and pipes, result in more deaths than any other type of fire. Stub cigarettes out properly and always dispose of them carefully.
"Make sure smoking materials are cold before emptying ashtrays. Preferably wet stubs before throwing them into a bin.”
The Brigade was called at 0426 and the fire was under control by 0616.
Fire crews from Ruislip, Hillingdon, Harrow, Northolt, Wembley, Southall and surrounding fire stations were in attendance.