Firefighters have issued smokers with a safety warning after a shop fire on High Road Leyton.
Part of the ground floor of a shop with flats above was damaged by fire. There were no reports of any injuries.
The fire is believed to have been accidental and caused by the unsafe disposal of smoking materials.
The Brigade’s 999 Control Officers took 11 calls to the blaze.
A London Fire Brigade spokesperson said: "We’d rather you didn’t smoke at all, but if you are a smoker, it’s absolutely vital you ensure your cigarette is completely out when you’ve finished smoking it.
“If you don’t, you risk causing a fire which could not only destroy your home, but also cost you your life.
“Never leave lit cigarettes unattended and make sure to stub them out properly and dispose of them carefully when you have finished smoking.”
The Brigade was called at 1413 and the fire was under control by 1457. Fire crews from Leyton, Leytonstone, Stratford and Bethnal Green fire stations attended the scene.