Four fire engines and around 25 firefighters tackled a fire at a shop with flats above on St Georges Parade in Perry Hill.
A launderette on the ground floor of the two-storey building was partially damaged by fire. Four people left the property before the arrival of the Brigade. There were no reports of any injuries.
The fire is believed to have been accidental and caused by self-heating of textiles.
A London Fire Brigade spokesperson said: "These types of fires often involve textiles that become contaminated with oil, most commonly linseed, massage and cooking oil on tea towels, tablecloths and chef whites. Make sure you check the manufacturer's cleaning recommendations of your textiles before washing.
"Sometimes when materials are cleaned and put in tumble dryers, the heat from the tumble drying cannot escape. This can result in a high enough temperature allowing it to build up to a point where it smoulders and eventually ignites.
"If you are washing and then drying on a hot cycle, always use the cooling cycle on the tumble dryer so it cools down and allow the heat to dissipate properly, before stacking laundered items together.”
The Brigade's 999 Control Officers received a call to this incident at 2250 and mobilised crews from Forest Hill, Lewisham, Beckenham and Greenwich fire stations to the scene. The fire was under control by 0009.